Follow Me in Adjara, a promotional campaign of the Tourism Department of Georgia’s western region – has reached 200 million hits on social media platforms, the body said on Tuesday September 3rd.
The campaign, aimed at promoting Adjara as a year-round tourist destination, has included 30 influencers, content creators and photographers introducing the location’s visitor attractions to their followers.
The effort has promoted the region to “hundreds of thousands” of domestic tourists over two months, the Department said.
